Normalising diverse imagery through real life photography
Selma Nicholls Founder
For over a decade Selma worked in theatre/dance as a freelance Producer, arts facilitator and recently transitioned to CEO of Looks Like Me, a child talent/model agency.
Founded by Selma and motivated by Riley-Ann her three-year-old daughter questioning her own identity, the duo are the first agency redefining beauty, whilst raising the profile of underrepresented groups in advertising. Providing exceptional talent, models, families and extraordinary beautiful campaigns.
Looks Like Me secured a Start Up Loan of £7000 from Sir Richard Branson's Virgin StartUp company, to get the agency off the ground. Her models have been featured in Next, Mini Khumalo, Creative Soul Photography and Gurgle magazine.
Nadya Powell Founder
Nadya is on a mission to deliver business change by harnessing the power of creative thinking.
She has successfully built three world class businesses: Dare which won agency of the decade in 2010; Lost Boys a start-up that redefined the social marketing industry; and Sunshine which is challenging the divide between entertainment and advertising.
Nadya is an influencer for change. She is passionate about Innovation and in 2012 co-founded Innovation Social - an affiliation of innovation leaders from agency, brand and start-up worlds whose purpose is to accelerate innovation thinking.
Additionally, she co-founded Millennial Mentoring and The Great British Diversity Experiment - both which seek to prove the benefits of diversity.
Nathalie Gordon Founder
Nathalie is a Senior Creative at independent advertising agency, Above + Beyond.
Over the course of her short career, she has already amassed experience at some of the top agencies with a string of awards under her belt. Having worked at agencies such as Sunshine, BBH, M&C Saatchi, Vice and Anomaly, Nathalie has carved herself a niche as a cultural strategic thinker, constantly challenging the way people think and act in the modern day.
She has co-founded projects such as Taxi Fabric and #thisdoesntmeanyes in an attempt to change the way people think and behave all over the world and was recently recognised as one of the top 30 women helping to redefine the Creative industries.
Wren Graham Founder
Wren is an award winning Creative at Sunshine, and has worked with clients such as BBC Three, New Look and London Philharmonic Orchestra.
he has previous experience at several agencies such as 101 London and VCCP.
She's also co-founder of #pricedoutlondoner, a campaign that highlighted the huge increase in London house prices. She works with a firm belief in creating campaigns that change opinions and spark conversations.
Helen Marsden Photographer
Helen has been working as an editorial & advertising photographer for more than 18 years. She has worked in the fields of fashion, lifestyle, health, beauty and portraiture.
Her current work reflects her interests and passions; kids, fashion, health & fitness and people. Her love of her job and creativity is hugely influenced by the fascinatingly different people she meets though being a photographer.
Her clients include Marie Claire, Brides, Red, You, Heath & Fitness, Little London, Gurgle, The Observer, Empire, Style, The Telegraph, Cosmo and many, many more.
Yvadney Davis Stylist
London-based fashion stylist Yvadney Davis is known for her love of kids fashion, textiles and colour.
After graduating from Central Saint Martins Fashion Degree, she began her fashion career working in public relations, before moving into women's' fashion styling and finally kid's styling, after starting her own family.
Yvadney's work merges all the wonder of childhood as well a burgeoning focus of maternity and family fashion. Her portfolio includes editorials, look books and campaigns with clients including Little London Magazine, Living Etc, Looks Like Me and Kikimorra Magazine.
Jade To Make up Artist
Makeup Artist with over 15 years experience in the beauty industry.
Jades work includes TV, Film, Commercials, Celebrity and Fashion. She is also a Retail Operational Manager for a Global Cosmetics Brand and new mum to baby Phoenix.
Michael Adeyeye Videographer
Michael Adeyeye is a British film director and photographer best know for his short film Escape.
He has collaborated with companies like Nike, Victim support, Shine group and MTV on various projects as director and photographer.
More recently he’s made a move towards the film industry.
Karen Blackett Mentor/Partner
Karen has been in media for 22 years and is currently Chairwoman of MediaCom; Karen has been instrumental not only in the success of MediaCom, but in championing diversity throughout the advertising and media industry.
In June 2014, Karen received an OBE in the Queen's Birthday honours and in 2015 Karen was the first business woman to be named Britain’s Most Influential Black person in the Power List.
In March 2016 Karen became the President of NABS, the advertising industry charity which focuses on health and wellbeing in the workplace and presenting the business case for Diversity.
Nishma Robb Mentor/Partner
Nishma is the leader of marketing for Google and YouTube’s advertising products in the UK.
Passionate about the empowerment of women, Nishma is also the Chair of Women@Google in the UK (a group originally founded by Sheryl Sandberg). She is on a mission to create an inclusive culture at Google, to inspire girls everywhere with opportunities for future careers in technology and to influence the way diversity is reflected in media.
Nishma is proud to have been listed in The Hospital Club's prestigious h100 2016 list as one of the top most influential and innovative people in the UK’s creative industry.
Without the financial support from the following agencies, The So White Project would never have got off the ground. We're very proud to have them onboard as partners.